Bing will be the default search engine for ChatGPT with New plugins and power online browsing within OpenAI’s capabilities, according to Microsoft. The integration with Bing will allow ChatGPT to provide quick responses based on Web data. Microsoft also announced the arrival of many new Bing Chat plugins, including Insacar, Kayak, Expedia, and Zillow, which will allow marketers to communicate with customers in more conversational and (hopefully) engaging ways.
What You Need to Know About Bing and ChatGPT’s Partnership
OpenAI’s GPT-4 large language model (LLM) powers ChatGPT. GPT-4 is powerful, but one of its limitations since ChatGPT’s release in November is that it cannot discuss recent events.The Bing chatbot, powered by OpenAI technology, introduced by Microsoft in February was unique in that it could draw on current knowledge to deliver replies to typed questions..
“I’m pleased to announce we are bringing Bing to ChatGPT as the default search experience,” Yusuf Mehdi, Microsoft’s head of consumer marketing, said in a blogpost on Tuesday. The announcement was made at Microsoft’s Build 2023 developer conference on Tuesday, coming as the American technology giant continues to strengthen ties with OpenAI.
In the future, Bing search will be incorporated into ChatGPT, according to Microsoft, creating a “world-class search engine built-in to provide timelier and more up-to-date answers with access from the web.”
Users of ChatGPT Plus will begin receiving the new search capability today, and all free ChatGPT users will soon have access to it thanks to a plug-in in ChatGPT.
According to Microsoft, developers will be able to create plugins for its Copilot chatbot, which is coming to Microsoft 365 programmes including Word and Excel, ChatGPT, and Bing.
Microsoft Bing Search Engine with New Plugins
Microsoft made BING the Default search Engine of CHATGPT and expanded Bing’s range of brand plugins.
Hear is a first look at the next wave of Bing Chat plugins
Bing already has plugins with OpenTable and Wolfram Alpha, but after the Microsoft Build event in Seattle, the firm has revealed a slew of new plugins that will allow marketers to connect with customers in more conversational and (hopefully) engaging ways.
Expedia, Instacart, Kayak, Klarna, Redfin, TripAdvisor, and Zillow are also on the way to Bing, according to Microsoft. Bandsintown, Bohita, Cloudflare, Coupert, Fareportal, FiscalNote, Golden, Lexi Shopper, Likewise, Notable, One Word Domains, PromptPerfect, Shopify, Skyscanner, Spotify, Spotnana, and Trip.com plugins are also coming to Bing Chat.
Developers may use a single platform to design plugins that operate with ChatGPT, Bing, Dynamics 365 Copilot, Microsoft 365 Copilot, and Windows Copilot.
The new plugins will be available through Bing Chat in the coming weeks.
- Expedia: With Expedia, travelers will enjoy conversational trip planning for a seamless experience to facilitate memorable travel. You can ask Bing Chat for flight and hotel options, compare prices, and book your trip with Expedia.
- Instacart: With Instacart, you’ll soon be able to take the dinner menu Bing helped you plan, turn it into a shopping list, and place an order to get the ingredients delivered directly to your door from your favorite grocery retailer. You can adjust quantities and make other changes before placing the order—keeping you in control.
- Kayak: Kayak’s plugin will act as a virtual travel assistant, bringing some of Kayak’s most popular features to life in new and more conversational ways. You can ask Bing Chat for travel advice, flight deals, car rentals, and more with Kayak.
- Klarna: Klarna will offer a highly personalized and intuitive shopping experience by providing curated product recommendations to users who ask for shopping advice and inspiration, along with links to shop those products via Klarna’s search and compare tool
- Redfin: With Redfin, you will be able to describe your ideal home in everyday terms, and Bing Chat will find listings that suit your needs, saving you from searching through endless listings. You can also ask Bing Chat for more details about any property, such as price history, neighborhood information, and school ratings.
- TripAdvisor: TripAdvisor’s plugin will help you discover and book amazing things to do wherever you go. You can ask Bing Chat for recommendations on attractions, tours, activities, and experiences based on your preferences and budget.
- Zillow: Zillow’s plugin will help you find your next home with ease. You can ask Bing Chat for homes for sale or rent based on your criteria, such as location, price range, number of bedrooms, and more. You can also get more information about any home, such as photos, features, and contact details.
All of the new plugins will be available through Bing Chat, including through the Edge Sidebar and Bing’s mobile apps, in the coming weeks.